Videos went through a sea change when Youtube entered into the market a few years ago. It’s no surprise that online marketers looked at this as just another opportunity. Didn’t take long before videos started being used for marketing purposes.
If people didn’t want video, then none of this would be possible. Good videos that contain all the right elements will convert better than plain text. Video is versatile because you can build your branding power as well as customer relationships. Many online marketers are leveraging video marketing and are seeing convincing results.
Let’s discuss some of the amazing benefits of video marketing.
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If people have access to the net, they have access to your videos. Apple product users routinely surf the net and do many things with their Apple products, such as video watch, etc. We all know that vvideos are here and won’t be going anywhere. You can create more targeted traffic to your site with video and expand your reach significantly.
People find video more convenient which means they are more inclined to watching quality videos with the right information. Video is a package that people really love, you just add the right content. Pre-selling is a lot easier and effective with a video. One of the best ways to sell a product online is to first warm up your prospect and then guide them to the sales page. Videos can be used to pre-sell and many times they will increase your conversion rates. Pre-selling allows your viewer to get a feel for the value of the product before they even read the sales page and it lets you express the benefits that your product will have on the buyer. If you take a hard selling approach, I guarantee that you will lose almost all of the sales that you could have made by using a pre-sell process. If you are not a big business then most people want to see, or at least hear, who they’re doing business with, by using videos, you give them what they need to start buying your products.
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I can’t say it enough, videos is a fast way to building a relationship. Everyone knows about the amount of scams that are on the internet, a quick way to differentiate yourself is to make some videos that shows your knowledge level on a subject. Gaining the trust of a potential customer has to be your priority in online marketing.
But with videos, you can add a lot of personalization. It creates peace of mind when a customer feels that they know the person they are buying from online.
As popular as video is, the entire IM world is still not taking advantage of it. As you should know, you’ll be using your videos on Youtube and other sharing sites, and maybe your own vlog, one day.
Always go for long-lasting results through testing and experimenting.
