Landing Pages – High Targeted Sales Generators
Landing Pages are designed to generate leads for your business; the emphasis is on results not aesthetics. Each mini-site you create should be optimized for that one specific product. Concentrate on just a few keyword phrases, as this will help you to tighten your targeting. Title – Your Title should contain your most important keywords. Since mini-sites focus on just one product, place the “most” important “keyword phrase” first. Description – Make sure you include your most important keywords towards the beginning of your description. Your description should focus on one specific product. Make sure your description describes your site in detail. You want your visitors to know exactly what website is offering, don’t make your visitor think.. Your description should be less than 200 characters.
Keywords – Concentrate on just a few keyword phrases don’t overload.
Heading tags – Search Engines pay close attention to the text displayed within the “Heading” tags. Place your most important keyword phrase within a “Heading” tag.
Image Alt tags – Place a readable keyword phrase within your image “Alt” tags.
Text – All of your text should focus on your product. There should be no text there just to fill your site. Your text should have one specific purpose – this is to get your visitor to take action.
Designing Your Mini-Site
Each mini-site you create should be optimised for one specific product. Concentrate on just a few keyword phrases, as this will help you to tighten your targeting. Remember … the tighter the targeting the better.
Mini-sites are not limited to just your products. They can also be used with any affiliate programs you may be promoting. You can include extra incentives such as a free bonus for purchasing the product or even your personal recommendation. This is a great way to presell the product.
Drive Targeted Traffic to Your Site
The used of Google adwords is a good way to get quality targeted traffic to your website. The key to using this technique effectively is to bid on “very” targeted keywords. This will weed out the casual visitors and only attract your target audience. There’s no sense in paying for visitors who really weren’t interested to begin with. We also provide Google Adwords account setup and management. Contact us for more details
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If you have a web site you are unhappy with or would like your site reviewed, with recommendations for improvement, without charge or obligation, we can help!