Marketing Solutions

is a UK company specialising in Website Design

Anyone who has an online company and doesn’t bother to religiously check their Google Analytics stats is not just missing a trick they are in fact missing out on the life support system of their business. Web site stats can be compared to the human body in not so much that ‘your heel bone is connected to your knee bone’ as that your visitors are connected to your keywords and your bounce rate is connected to your income.

Get the picture? If you don’t know if visitors are leaving your site in droves how can you put it right? Correctly used Google Analytics is one of the most useful tools on the web. It may not be one hundred percent accurate but it is as near as damn it to feeding you vital information about your site visitors.

For instance, by having an idea what terms and phrases are commonly used by your customers you would have an idea what key phrases and terms you should concentrate on. It is rather like knowing what would be the most effective bait to get more customers to come to your website. Popular keywords or keyword phrases that people are searching for will tell you a heck of a lot about them.

If you can build up an intimate picture of how your target audience operates, what motivates them emotionally, what they need and how their problem impacts on their life in real, external and tangible ways, the easier it is to succeed in that market. All aspects of your business are derived from your understanding of your customer, and if you are working off of assumptions, you’re making mistakes and not likely to be enjoying the level of success you could.

Google Analytics is your best friend since each day it tells you what countries your visitors came from, how long they stayed on each page and which were the most popular pages they visited on your site. If visitors, for example, seem to land on your site and then quickly leave, it might be time to add some compelling content to your site. If your site becomes an authority on a specialised subject it could pull in more traffic – but you won’t know if your ploy is working unless you check your analytics and hopefully see an upward trend in visitors.

Also by knowing which of your products are commonly searched for, you would be able to add a new set of relevant terms and phrases to increase your visibility on the web. These key terms and phrases would be very target specific since they are directly sought after by customers, you are then assured that your site will be visited.

Search terms that are used and translate into sales are what you need which once again illustrates the point of using Google Analytics since this is the only way you can ‘watch’ what visitors are doing on your site. Which page are they arriving by? Which page are they leaving by? Do they move round your site and if not why not? Are you failing to keep visitors long enough to make a sale?

Google Analytics will tell you which countries are giving you most of your visitors, which is your top content, how many page views you get each day, your top landing pages, your most common exit pages and probably most important of all what the bounce rate is for your site. A high bounce rate equates to a low income rate!

Another great is the traffic sources data which keeps you informed of your traffic breakdown. In other words what is the source of your traffic? Is it direct repeat traffic or is it mainly made up from new visitors that come from search engine searches? Or does it come from referring sites and if so which are the most reliable referring sites or links? Armed with all of this ammunition means that you are much more likely to be able to get out on the web, attract visitors to your site and keep them there until you make substantial sales.

There is no doubt about it, Google Analytics is a great e-commerce tool and, what is more, it is completely free. If you are not using it you are missing a great opportunity to track your visitors and establish the user pattern on your site. On the other hand if you are already using it, ask yourself whether you have a quick glance at the stats once or twice a week or do you put time aside each day to fully analyse exactly where you visitors have come from and which pages they depart from.

The latter will tell you a lot about your overall site’s appeal and whether visitors move around your site and if so which pages do they gravitate to on a regular basis. If visitors land and leave almost immediately you have a big problem you need to fix. Perhaps they are arriving via the wrong keywords and are disappointed with what they find. At the end of the day only your analytics can give you the true picture.

Services we offer

Website Hosting

Standard Hosting Package

monthly (+vat)
 Domains - 1
 Disk Storage 3 GB
MySQL - 5 Databases
Bandwidth - 2048mb
Email Accounts - Unlimited
Control Panel - cPanel

Advanced Hosting Package

monthly + (vat)
Domains - 4
Disk Storage 4 GB
MySQL - 10 Databases
Bandwidth - 4096mb
Email Accounts - Unlimited
Control Panel - cPanel

Business Hosting Package

monthly (+vat)
Domains - 8
Disk Storage 8 GB
MySQL - 20 Databases
Bandwidth - 8192mb
Email Accounts - Unlimited
Control Panel - cPanel

We consistently deliver results through evolving marketing techniques, new developments and accredited partners.

sagepay approved partner
Google AdWords
Bing Ads
Zen Cart Shopping Cart
We are a UK Company specialising in website design

We will build you a website tailored to your specific requirements, some clients start from a scribble on a note pad and we help them and you maintain and develop the site as it grows and changes over time.

As everyone knows, design is very subjective and what one person may like, another might hate. Our designers and programmers are vastly experienced in all aspects of website design and development and we have hundreds of satisfied clients to prove it!
We are an honest company that strongly believes that we can create a great site for you which both looks and functions to the highest standards. Not only will we do this, but we will also only charge a fraction of the amount that you might expect to pay. Our prices for the quality of workmanship are hugely competitive.

Do you require a professional web designer to create a quality professional web design for your site? or are you looking for your site to be updated? If so you have come to the right place. Take a look through our site to see what we can do for you.

Website Design Company based in Northumberland.


Lev Cribb - Marketing Consultant & Managing Director at INBND Growth Marketing Consultancy

I love it when people exceed my expectations, especially in terms of turn-around times, skill-set and by being proactive. These are three of many reasons why I love working with Stuart. He is reliable and my first choice when it comes to HMTL design and webcasting management capabilities and where I have presented Stuart with […]

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Krissy Rerucha, The Lewin Group

Thank you for stepping into the role of Webcast Manager for the last two days of the Lewin CCTP Learning Session 3 last week. We really appreciated the seamless transition between Martyn and yourself. I had been worried that we would have to spend time onboarding you with the logistics for each session, however you […]

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Howard Greenland - Sash Window Revival

A Huge thank you to Stuart Perkins and team for my great new website and the continued support. Marketing Solutions created a brilliant website for my partners business so it made perfect sense to use them revamping my image with a new site. I found the pricing very fair, the communication excellent and the patience which […]

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Contact Details

01670 708 200

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Marketing Solutions
17 Saxilby Close
St Nicholas Manor
NE23 1AZ

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