Marketing Solutions

is a UK company specialising in Website Design

Hyperlinks are utilized by website owners and web users as a means to access websites and navigate the World Wide Web. The number of URL backlinks that a website gives as well as receives acts as a great indication of the site's popularity and relevance to its target market. This article covers the importance of back-links for web-based business owners and the correct ways to use inward links.

Inlinks are described as links that come from a website and are obtained by another site. Besides letting consumers know of a site's popularity, one-way links also help enormously in terms of search engine optimisation: it plays a major part in the determination of a website's rating, especially when comparing other websites that possess the exact same topic. Each and every one-way link is taken as a vote in favor of a website, so inward links will certainly help boost a website's rating. The importance of an inlink is also a factor with regard to page ratings. Inbound links might be weighed against the popularity of the link and the originating context; thus, each one-way link that you secure ought to have value.

Also, backlinks would tell folks who's visiting a site. There are some applications (either wikis or content management system software) that internally keep track of the number of incoming links that a website has. Major search engines like Google, Yahoo! and Bing and other less popular search engines also utilize internal systems to determine how many inbound links a site receives, as well as mechanisms that are made to locate back-links that come from various blogs and unrelated organizations.

Reciprocal one-way links make sure that both websites realise a growth in traffic as well as page ranking. For this particular situation, two site owners come to an agreement to grant a backlink to each other's sites, which enables their viewers to click on these sites and discover the things they have to offer. Resource linking normally requires an information link that will send individuals to a different site and provides content that's related to what these consumers want. It's highly crucial for you to make sure that you give inlinks to websites that are in the exact same niche as you are, or related in some manner to your web-based business and material. It is also advantageous if you swap one-way links with renowned sites that have a loyal readership and superb content. You can engage a backlink service to help you out in this endeavor.

Online business operators would notice a huge surge in their traffic, profits and recognition when they receive one-way links from their readership and colleagues. Having said that, there are several negative methods that actually help decrease a site's page ranking or force that site to be blocked from search engines' results pages forever. You should keep away from these practices without exception; being labeled as an internet business operator who cheats is certainly not beneficial in any way, and it'll eventually cause you to lose customers and trustworthiness.

Link baiting is a popular internet technique that'll both help a website achieve favourable outcomes and badly impact its reputation. To illustrate, a site might have some information about a certain celebrity. Irrespective of whether that information is true or not, plenty of consumers will take the bait because they're interested in this type of information. Sometimes, link baiting transpires in a natural manner, while there are some occasions where link baiting is utilised to snare as well as deceive audiences. This is precisely what you do not want to carry out.

Search spamming is another negative technique that a lot of readers want to remove completely from the web. Spamdexing entails the adjustment of search engines' results through the use of unconnected keyphrases in order to pull in traffic. While it does raise the number of back-links to your website, it would also give you a lower rating along with a bad reputation among web surfers.

Simply speaking, both the number and caliber of automatic backlinks are critical if you wish to implement search engine optimization and secure a high page rank for your website. Link popularity practices continue to be prevalent and counteract the popularity of many websites. It's hoped that site developers and site owners will learn to discontinue these undesirable approaches later on and increase websites' popularity via more favorable strategies.

Services we offer

Website Hosting

Standard Hosting Package

monthly (+vat)
 Domains - 1
 Disk Storage 3 GB
MySQL - 5 Databases
Bandwidth - 2048mb
Email Accounts - Unlimited
Control Panel - cPanel

Advanced Hosting Package

monthly + (vat)
Domains - 4
Disk Storage 4 GB
MySQL - 10 Databases
Bandwidth - 4096mb
Email Accounts - Unlimited
Control Panel - cPanel

Business Hosting Package

monthly (+vat)
Domains - 8
Disk Storage 8 GB
MySQL - 20 Databases
Bandwidth - 8192mb
Email Accounts - Unlimited
Control Panel - cPanel

We consistently deliver results through evolving marketing techniques, new developments and accredited partners.

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We are a UK Company specialising in website design

We will build you a website tailored to your specific requirements, some clients start from a scribble on a note pad and we help them and you maintain and develop the site as it grows and changes over time.

As everyone knows, design is very subjective and what one person may like, another might hate. Our designers and programmers are vastly experienced in all aspects of website design and development and we have hundreds of satisfied clients to prove it!
We are an honest company that strongly believes that we can create a great site for you which both looks and functions to the highest standards. Not only will we do this, but we will also only charge a fraction of the amount that you might expect to pay. Our prices for the quality of workmanship are hugely competitive.

Do you require a professional web designer to create a quality professional web design for your site? or are you looking for your site to be updated? If so you have come to the right place. Take a look through our site to see what we can do for you.

Website Design Company based in Northumberland.


Lev Cribb - Marketing Consultant & Managing Director at INBND Growth Marketing Consultancy

I love it when people exceed my expectations, especially in terms of turn-around times, skill-set and by being proactive. These are three of many reasons why I love working with Stuart. He is reliable and my first choice when it comes to HMTL design and webcasting management capabilities and where I have presented Stuart with […]

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Krissy Rerucha, The Lewin Group

Thank you for stepping into the role of Webcast Manager for the last two days of the Lewin CCTP Learning Session 3 last week. We really appreciated the seamless transition between Martyn and yourself. I had been worried that we would have to spend time onboarding you with the logistics for each session, however you […]

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Howard Greenland - Sash Window Revival

A Huge thank you to Stuart Perkins and team for my great new website and the continued support. Marketing Solutions created a brilliant website for my partners business so it made perfect sense to use them revamping my image with a new site. I found the pricing very fair, the communication excellent and the patience which […]

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01670 708 200

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Marketing Solutions
17 Saxilby Close
St Nicholas Manor
NE23 1AZ

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