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The Importance of a Good Content Management System

Let’s face it without a good content management system your e-commerce site is in serious danger of failing; incorrect prices, outdated product news and even typographical errors can soon undermine the credibility of your business.

E-commerce websites are opening up new opportunities for online marketing every day but nowadays everything is conducted at such speed, compared with even five years ago, that you need to stay well ahead of the game to succeed. While there is no denying that a state-of-the-art e-commerce package can give your business a competitive edge, it is only as good as its content management system.

For any e-commerce website to remain effective it needs to be updated regularly by revising content, the product catalogues and prices of products, so it goes without saying that a fully functioning content management system (CMS) is an absolute must for any e-commerce site as it will ensure that the frequent updates can be done easily and with the minimum amount of fuss.

Try to think of your online business as a swan. To the outside world your e-commerce site should glide effortlessly through the whole online shopping experience but behind the scenes, out of view, it should be “paddling” hard to make it safely to the commercial shore. However with a poor quality or unworkable CMS system in place things can quickly go wrong and your “swan” very soon takes on the guise of an ugly duckling, driving customers away and leaving you wondering where it all went wrong.

An easy to use content management, with simple interfaces, should allow you to make updates smoothly – often with just a few clicks, at the end of each business day. Even those with limited knowledge of website technology can use a content management system with ease.

Fortunately there is an excellent content management system already built into Zen Cart called “EZ Pages”; there is no need to know HTML or any other website designing tool to be able to use it to your full advantage. Adding products is as easy as writing in accurate descriptions and uploading images and all products can be arranged in categories and subcategories.

One of the best things about “EZ Pages” is that it is not difficult to train staff to use it in your absence, online access allows staff to enter this content management system from any web-connected PC and powerful built-in security protects website data and content against any unauthorised access.

Always remember Zen Cart E-Commerce is designed for online merchants to make their life easy and as hassle free as possible. Zen Cart truly is the face of e-commerce, putting the requirements of merchants and shoppers first. While many other programs are nearly impossible to install and use without IT savvy, Zen Cart can be installed and set-up by anyone with the most basic computer skills.

The Zen Cart content management system has many excellent features which include:

  • Easy to set up
  • Easy to customize
  • Automated tasks, such as order confirmation
  • Simplifying navigation
  • Built in promotions; discount coupons, gift certificates, newsletters and product notification
  • Offers single item specials and store wide discounts
  • Built in search engine optimisation tools
  • Password protection
  • Supports multiple languages, currencies and tax structures

In a nutshell Zen Cart makes your e-commerce website design not only user friendly but search engine friendly also. Its comprehensive content management system can be used for regular up-dates, modifications and deletions in the content and online editing becomes a breeze. In short, Zen Cart is shopping cart software the way it should have been all along.

In spite of its ease-of-use, if you are even slightly fazed at the thought of working with the Zen Cart content management system it makes good sense to get some knowledgeable and sympathetic training. Our company has had a huge amount of previous experience in managing e-commerce websites so on or off-site, we can match training to each customer ’s needs and budget.

With all of our prior experience of the highly rated “EZ Pages” content management system, our company can perfectly understand the needs of your business and give you the support you require for ongoing content management training and queries; thus ensuring that you can access your content whenever necessary for the smooth running of your e-commerce site.

This article was written by Web Copy Expert

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