Marketing Solutions

is a UK company specialising in Website Design

Actually, there's a lot more going on underneath the surface with effective AdWords ad copy. You don't get a lot of room to work with in any PPC ad format as the ad lengths are pretty standard. You do need to understand and know why things are done a certain way, as well as knowing what to do in the first place. So what we want to do is offer you some AdWords ad copywriting tips so you can begin improving your ads' performance.

The sole intent of your AdWords ads to get one person's attention and tell them something important that is highly relevant to what they want. Nothing about AdWords PPC is general, and it is all highly relevant, narrow, and specific. No matter what you're selling with a PPC ad, you need to only address that one product, or service, in each particular ad.

Remember that the people who will be seeing your ad are not going to click on your ad if they feel that it isn't what they're looking for. You want your customers to get the appropriate message with your ad, which should be your main objective. You don't want to put the cart before the horse, and that means your keywords must be in hand and already grouped into ad groups so you can just move on it. You must use the ad group organization because that is what Google wants you to do. You always want the highest quality score possible which is a ten because that will affect your cost per clicks.

One attractive part about Google AdWords ad copy is how brief they are, but the possible drawback is if you have no experience writing in this format. For one thing, don't waste any ad space by using words that are superfluous. All you have to work with are 60 characters for both headline and title. Your ad has to be distinguished among all the others, and it also has to be compelling enough for people to click through. The nature of Google AdWords, or any PPC platform, is that people won't return if they leave the SERPS page, generally speaking. That is precisely the reason for writing very strong headlines. If you don't convince them in those few words, they'll just skip to the next ad. Never be afraid of the competition with PPC, or marketing, and just get educated about it more. Pick your best benefit and work that into your ad, then test it. If you use, free, in your ad then just be aware that you could attract a lot of non-paying customers. Avoid being cute in your advertising, and always write in a clear manner. After all, you don't want people to hit your landing page and then discover that they're not interested.

If possible, use your primary keywords in the display URL for each ad group. In addition to the URL, be sure your headline uses the keyword or your body copy - or both. This was a pretty good primer for AdWords ads, but you should learn something more comprehensive if you've never done PPC advertising.

Services we offer

Website Hosting

Standard Hosting Package

£4.17
monthly (+vat)
 Domains - 1
 Disk Storage 3 GB
MySQL - 5 Databases
Bandwidth - 2048mb
Email Accounts - Unlimited
Control Panel - cPanel
SELECT

Advanced Hosting Package

£5
monthly + (vat)
Domains - 4
Disk Storage 4 GB
MySQL - 10 Databases
Bandwidth - 4096mb
Email Accounts - Unlimited
Control Panel - cPanel
SELECT

Business Hosting Package

£6.67
monthly (+vat)
Domains - 8
Disk Storage 8 GB
MySQL - 20 Databases
Bandwidth - 8192mb
Email Accounts - Unlimited
Control Panel - cPanel
SELECT

We consistently deliver results through evolving marketing techniques, new developments and accredited partners.

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We are a UK Company specialising in website design

We will build you a website tailored to your specific requirements, some clients start from a scribble on a note pad and we help them and you maintain and develop the site as it grows and changes over time.

As everyone knows, design is very subjective and what one person may like, another might hate. Our designers and programmers are vastly experienced in all aspects of website design and development and we have hundreds of satisfied clients to prove it!
We are an honest company that strongly believes that we can create a great site for you which both looks and functions to the highest standards. Not only will we do this, but we will also only charge a fraction of the amount that you might expect to pay. Our prices for the quality of workmanship are hugely competitive.

Do you require a professional web designer to create a quality professional web design for your site? or are you looking for your site to be updated? If so you have come to the right place. Take a look through our site to see what we can do for you.

Website Design Company based in Northumberland.

Testimonials

Lev Cribb - Marketing Consultant & Managing Director at INBND Growth Marketing Consultancy

I love it when people exceed my expectations, especially in terms of turn-around times, skill-set and by being proactive. These are three of many reasons why I love working with Stuart. He is reliable and my first choice when it comes to HMTL design and webcasting management capabilities and where I have presented Stuart with […]

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Krissy Rerucha, The Lewin Group

Thank you for stepping into the role of Webcast Manager for the last two days of the Lewin CCTP Learning Session 3 last week. We really appreciated the seamless transition between Martyn and yourself. I had been worried that we would have to spend time onboarding you with the logistics for each session, however you […]

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Howard Greenland - Sash Window Revival

A Huge thank you to Stuart Perkins and team for my great new website and the continued support. Marketing Solutions created a brilliant website for my partners business so it made perfect sense to use them revamping my image with a new site. I found the pricing very fair, the communication excellent and the patience which […]

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Contact Details

01670 708 200


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Marketing Solutions
17 Saxilby Close
St Nicholas Manor
Cramlington
NE23 1AZ

hello@marketingsolutions-uk.com

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