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Major Mistakes some Marketers Make Using SEO

Although many beginners think that search engine optimization is difficult, it isn’t that hard if you learn the basics and avoid certain mistakes. If you want to learn about some of these commonly made SEO mistakes so you can avoid them, pay attention to this article.

Not focusing your keywords and embedding your content properly is common mistake. Aim to attract the attention of not only visitors to your site but also web search engine. You need to create a balance between your content and your keywords, maintaining a keyword density of 3% to 5%. This is called effective SEO copywriting.

Your content should be appealing to the search engines and they should know what keyword phrases you want to get ranked for. But this does not mean you’re going to stuff your content with random keywords. Indulging in such practices will likely draw negative attention and potentially ban you from search engines alltogether. Much needed flow will occur with concise content keywords. The content that you place on your website is extremely important, which is why you have to make sure that your keywords appear in a natural way. Also you need to attempt to use bullet points as often as possible to show your site’s organization. These elements ar used to help the end user decide which site to enter.

The second SEO mistake that webmasters make is they don’t focus on crafting out an effective title tag of their website. Thinking that the title tag doesn’t make any difference is definitely not right because the search engines use the title when displaying your site in the results. It’s essential that your main keyword appears in the title tag, and this one factor can give you a better ranking, and in fact some sites achieve this even when they neglect other elements. It also looks more professional and is more pleasing to visitors if your site has a title. It doesn’t take much time or effort to use a title tag with your keyword. Avoid having a title tag that’s long, as a shorter one is better for SEO purposes. You don’t have to limit yourself to one keyword in the title, as you can use up to two.

It is sometimes believed that using a JavaScript menu on your site is making it better. Since search engines cannot read JavaScript, this is not a practice that is good for SEO. But if you are still keen on using JavaScript on your site, then make sure you have a sitemap on your site that makes it easy for the search engine spiders to crawl your links. The best practice is to make your site as search engine friendly as you can, which means making it simple to navigate. Finally, if there is anything you need to know about SEO it’s that you need to avoid these mistakes.

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