Link building is a highly popular and effective method to grow your website’s popularity and get unique traffic coming your way. These methods are necessary for any successful internet marketing strategy as the more links you have pointing to your website, the higher the search engines will rank you. Link building today isn’t that clear cut, as search engines are always transforming their algorithm. So, one way link building is really the only good way to go. This practice isn’t identical to most reciprocal link building means, and it’s also a lot harder. But rest assured if you are able to get one way links, it’ll get easier for you to get on the first page of Google and other search engines. Here are some things you can do to make sure you succeed at your link building efforts.
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When constructing links, relevance is key. Have you ever visited a site that has links for other websites that are not related to the page’s content/theme/topic in any way? If you find links to “magic tricks” on a website that is about “martial arts”, you’d obviously avoid them.
The main purpose of every search engine is to give you highly accurate results when you search for something. The results you get with search engines are always current, so always get links from sites just like yours to add a little substance. It just makes sense. Link building done incorrectly is a good way to stall results and make your struggles worthless. The more current your links are, the better the search engines will rank you.
Another trick to use is to make sure backlinks only come from sites that help the search engines keep up with you. Confused yet? If you’re new to world of search engine optimization, you might be a little surprised to learn that Google will simply ignore certain links, even when they are relevant. This is due to a tag called a “no follow” tag, that allows site owners to instruct Google spiders to forgo their site’s links.
That’s why anyone practicing SEO will want to know what “no follow” and “do follow” means. Does it make sense to link build for all that time only to get ignored by Google? To find out if a site has no follow tags, you can use free resources online.
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There are also online blogs that you can use to direct more backlinks to your site. There are write responses on blogs with your link and you can even construct guest posts on these blogs. With these blogs, it may take some time but eventually you’ll have lots of links pointing back to your site.
In short, link building takes time and effort before you see some real results. It’s not something you try and then give up on. Be persistent in your efforts and you will be rewarded with targeted traffic.
