Marketing Solutions

is a UK company specialising in Website Design

If you want to keep your online store customers coming back for more you need to give your site the once over with a very objective and critical eye. Remember that 95% of the people who come to your online store are unlikely to buy anything the first time. They have to become comfortable with your site, used to how you do your business and feel secure before they commit their hard earned cash. If you have a reliable site with useful content that also makes them feel safe they will return as loyal customers again and again.

It is important to understand that when it comes to making purchases online, web users are looking for a safe, quick, and easy experience. If the whole experience becomes difficult, or time consuming for people to purchase what they need, they will not hesitate to go elsewhere. The following e-commerce tips should help you create an online store that will lead to contented repeat customers.

Ensure that your pages load quickly

Web pages should always load quickly and e-commerce pages are no exception, so do ensure that your pages load in double quick time or potential buyers will leave your site. Try not to have large images which will slow down your site’s ability to load quickly and keep to just the information required about the product or products listed. Watch the size of your pages and be sure to test your database so that it can feed content quickly and not be bogging down your pages. Speed is critical, and the more pages that are slow to load the more likely you are to lose customers.

Content is important

Take a close look at some of the more successful e-commerce sites which balance good quality informative content with marketing and sales techniques; this helps to get people to not only return to the site, but also to buy. Although at first glance, it appears that these sites are very focused on selling they in fact rely heavily on content to promote return visits and sales and much of this content consists of reviews both by other customers and professional reviewers. Many of their customers return to these sites initially because of valid information and the reviews so do the same as the big boys and use content to promote return visits and customer loyalty.

Make your products easy to findHaving a reliable search capability should make it easy for users to find exactly what they want, but to make the shopping experience on your site even easier, consider adding advanced search features that allow online shoppers to search by category, price, or other criteria. Remember detailed navigation menus are an absolute must as your site visitors should be able to locate all products within a few clicks.

Don't ask for too much information up front

Most online customers will be turned off if they are asked to fill out a registration form the minute they begin shopping. This can be really annoying since these are the same people who buy from brick and mortar stores where they aren't required to register before they buy, insisting people register, just to make a purchase, could be a way to lose conversions. Allowing users to add items to a shopping cart without registering will make for a more pleasant shopping experience; if you must set up a registration, do it at the end and gather registration information at the checkout.

Clearly identify actions

Make sure that all buttons on your site are obvious and easy for users to locate. These include such indicators as ‘add to cart’, ‘continue shopping’ and the checkout area. These items must never appear below the fold and it is worth considering using both icons and text to make actions easily identifiable.

Include plenty of product information

You'll automatically make more sales if you provide plenty of information about your products; the more details you can provide the better your site will appear. Always give online shoppers a product description, as well as a product image. In addition you should include information like technical specs, sizes and weights, colours and materials. Be sure, also, to clearly communicate price and stock quantities early on in the order process, so that customers are not surprised or disappointed during checkout.

Beware of out of date content, if the content on your website is not correct site users won't trust you. Make sure that your content contains as much up-to-the-minute information as you can, especially about stock availability. One thing that is certain to annoy your customers is if the site indicates an item is in stock but when they get to the purchase area they are told that it's actually not available.

Display shopping cart items clearly

Throughout their shopping session, users will want to be aware of which items they have already selected. A good idea is to have small shopping carts that display on every page, these can be positioned at the top of a web page or in a sidebar and may include the number of selected items, a list of the selected items and a running total; then once shoppers proceed to the checkout, a more detailed shopping cart is displayed.

Give your customers attractive options

To accommodate your customers’ needs, you should try to offer multiple payment and shipping options, even offering shoppers the option of adding items to a "wish list." For various reasons shoppers may not feel ready to commit on their first visit, but with a wish list shoppers can save their desired items until they are ready to buy.

Improve your sales by cross-selling

Customers can be indecisive and may not know exactly what they want so consider modeling your e-store on traditional retail stores that group items together so that shoppers can compare similar items or purchase related products. You duplicate this practice on your e-commerce site by displaying alternative and complimentary products to those that a shopper has selected.

A simple checkout process always encourages buyers

In theory people enjoy shopping online because they find it convenient, fast and easy so be careful not to overwhelm your users with required information fields and numerous unnecessary steps in the checkout process. If your checkout system does require several steps make sure you install proper headings and straightforward navigation to help shoppers identify where they are within the checkout process.

Make your customers feel safe

Customers are always a concerned about online fraud, sharing information over the internet and identity theft. It is therefore vital that your site uses security encryption measures to ensure the safety of customer information. It is also a good idea to display security banners on your web pages so that shoppers know that they are protected from the outset.

Show customer reviews on your site

One thing that reassures people is the ability to read reviews from other customers so if you provide those reviews directly on your site, you appear more friendly and honest to your customers. In addition this can help build up a community of loyal customers who will recommend you and help to make your site and your products better known.

Display contact information clearly

Your users should be able to contact you easily, both by email and by phone, for product enquiries and for customer support. Never give the impression that people can only do business with you at arm’s length or they may not do business at all. Be available, quick to answer queries and above all display your phone number clearly on each page.

Customer service is your ultimate key to success

As well as easy to find contact information, at the end of the checkout process include a verification process where shoppers can confirm or edit their order. Once the transaction is complete your site should send a confirmation email, this lets the customer know that their order has gone through and all is well. These important steps will reduce order errors and ensure the customers’ peace of mind and confidence in your site. Aim to consistently improve your service and never be afraid of asking for customer feedback in the form of a short survey.

Services we offer

Website Hosting

Standard Hosting Package

monthly (+vat)
 Domains - 1
 Disk Storage 3 GB
MySQL - 5 Databases
Bandwidth - 2048mb
Email Accounts - Unlimited
Control Panel - cPanel

Advanced Hosting Package

monthly + (vat)
Domains - 4
Disk Storage 4 GB
MySQL - 10 Databases
Bandwidth - 4096mb
Email Accounts - Unlimited
Control Panel - cPanel

Business Hosting Package

monthly (+vat)
Domains - 8
Disk Storage 8 GB
MySQL - 20 Databases
Bandwidth - 8192mb
Email Accounts - Unlimited
Control Panel - cPanel

We consistently deliver results through evolving marketing techniques, new developments and accredited partners.

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Google AdWords
Bing Ads
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We are a UK Company specialising in website design

We will build you a website tailored to your specific requirements, some clients start from a scribble on a note pad and we help them and you maintain and develop the site as it grows and changes over time.

As everyone knows, design is very subjective and what one person may like, another might hate. Our designers and programmers are vastly experienced in all aspects of website design and development and we have hundreds of satisfied clients to prove it!
We are an honest company that strongly believes that we can create a great site for you which both looks and functions to the highest standards. Not only will we do this, but we will also only charge a fraction of the amount that you might expect to pay. Our prices for the quality of workmanship are hugely competitive.

Do you require a professional web designer to create a quality professional web design for your site? or are you looking for your site to be updated? If so you have come to the right place. Take a look through our site to see what we can do for you.

Website Design Company based in Northumberland.


Lev Cribb - Marketing Consultant & Managing Director at INBND Growth Marketing Consultancy

I love it when people exceed my expectations, especially in terms of turn-around times, skill-set and by being proactive. These are three of many reasons why I love working with Stuart. He is reliable and my first choice when it comes to HMTL design and webcasting management capabilities and where I have presented Stuart with […]

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Krissy Rerucha, The Lewin Group

Thank you for stepping into the role of Webcast Manager for the last two days of the Lewin CCTP Learning Session 3 last week. We really appreciated the seamless transition between Martyn and yourself. I had been worried that we would have to spend time onboarding you with the logistics for each session, however you […]

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Howard Greenland - Sash Window Revival

A Huge thank you to Stuart Perkins and team for my great new website and the continued support. Marketing Solutions created a brilliant website for my partners business so it made perfect sense to use them revamping my image with a new site. I found the pricing very fair, the communication excellent and the patience which […]

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17 Saxilby Close
St Nicholas Manor
NE23 1AZ

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