Marketing Solutions

is a UK company specialising in Website Design

Everyone now knows that, in the main, it is good quality web content that attracts even casual browsers and promoting your site certainly increases the total number of page impressions. But is all the effort it takes really worthwhile? Are sheer numbers of visitors to your site irrelevant? Probably.

Unless you attract the right kind of visitors who will spend money with you your efforts could all be in vain. As any experienced salesmen will confirm, the rest are just time wasters or dreamers having a look around. The challenge therefore is finding the proper spenders and the only way to achieve this is through effective targeting and promotion.

All the best targeting methods follow the same tried and tested method known as self-selection. To leverage this you should concentrate online promotion on those areas where visitors have shown, merely by hanging around that they are potential prospects. Some of the most obvious ways that people "self-select" on the internet are through mailing lists, reciprocal site links, viral marketing, newsgroups and the use of search engines.

Of course search engines are the number one way of bringing large amounts of new visitors to any website, and Google is undoubtedly the most popular and for you the most important. Whatever else you do, make sure you are well listed on Google by identifying phrases that people are using to search for sites like yours and do make sure you have at least one page on your site that contains this phrase several times in the text.

It is also vital to use the same phrase in the page title and then in meta description and in the keyword tags. If you have some spare cash you might also consider a pay-per-click campaign – in which you buy targeted adverts which just appear when certain keywords are used. For example, if you sold wide shoes for women, you could purchase the words ‘wide shoes for women’ so that when anybody enters this phrase on the search engines, up comes your advert.

Affiliate marketing is another way forward for many companies since there are no vague advertising expenses. You only pay out a commission when something is actually sold from your site. Many publishers with relevant content can display special links to your site and in return for referring the lead and producing a sale they receive a commission. Small businesses can operate schemes through proper affiliate marketing companies such as Affiliate Window or Webgains where they encourage websites to place a promotional banner or a text link in return for a percentage of products sold. You may even consider operating your own affiliate scheme but this can be complicated to set up.

Loyalty schemes are another useful option where regular customers may receive points to redeem against future products, or be given discounts as they spend more money with you. Some of the more sophisticated online store software allows you to introduce personalisation with individual password logins and customer specific pricing, so you can offer more regular purchasers even better prices.

Relevant links are another way forward where you can tie in with sites that have content relating to your business. If the sites in question are not in competition with you, providing a reciprocal link can grow traffic. You should try to select sites that are likely to attract people who are also likely prospects for your product or service. These might include local business sites or information sites and don’t forget that having links on popular sites will also improve your search engine ranking. Always check that sites that display your link don’t have a ‘no-follow’ policy.

Viral marketing can be reasonably effective and is the equivalent to online recommendations and usually occurs when people spread the word via email about your product or service. For viral marketing to be effective, your content needs to add value, be entertaining, informative and answer questions to problems, if it is successful this can have a huge impact on your traffic. Once at your site, you can make it easy for visitors to promote you with ‘email this to a friend’ and ‘tell a friend about this site’ functionality. Also you should ensure that every outbound email from your company includes your website address – the most obvious way to promote, but often ignored.

Mailing lists and newsgroups can both work well for your site. You can build up your own mailing list of customers and prospects who have contacted you or purchased from your site. You may want to send a regular e-newsletter communication, or email with special offers, news of sales and product updates. Do strictly follow the guidance of the Data Protection Act and Advertising Standards Authority code and request permission from your contacts before mailing; failure to do this means that you are theoretically sending spam mail.

Newsgroups are places on the internet where you go to read and post messages. If you don't explicitly visit, you don't see the messages. Used with care they can be a valuable promotional tool. Making them work for you depends on the product or service that you offer and the size of both your business and typical customer. The majority of newsgroup participants are from small businesses or are consumers.

Newsgroups can be particularly effective if you wish to grow your international market or find foreign agents. When participating ensure that don’t post direct advertisements - rather try to genuinely contribute to discussions and promote your business within your sign off, signature file. To participate effectively you need to join a newsgroup and watch the postings for a few days before you first contribute. The most effective groups are moderated where every posting is checked by the moderator. Newsgroups that are allowed to be over-run with adverts soon lose their support.

 

Services we offer

Website Hosting

Standard Hosting Package

£4.17
monthly (+vat)
 Domains - 1
 Disk Storage 3 GB
MySQL - 5 Databases
Bandwidth - 2048mb
Email Accounts - Unlimited
Control Panel - cPanel
SELECT

Advanced Hosting Package

£5
monthly + (vat)
Domains - 4
Disk Storage 4 GB
MySQL - 10 Databases
Bandwidth - 4096mb
Email Accounts - Unlimited
Control Panel - cPanel
SELECT

Business Hosting Package

£6.67
monthly (+vat)
Domains - 8
Disk Storage 8 GB
MySQL - 20 Databases
Bandwidth - 8192mb
Email Accounts - Unlimited
Control Panel - cPanel
SELECT

We consistently deliver results through evolving marketing techniques, new developments and accredited partners.

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We are a UK Company specialising in website design

We will build you a website tailored to your specific requirements, some clients start from a scribble on a note pad and we help them and you maintain and develop the site as it grows and changes over time.

As everyone knows, design is very subjective and what one person may like, another might hate. Our designers and programmers are vastly experienced in all aspects of website design and development and we have hundreds of satisfied clients to prove it!
We are an honest company that strongly believes that we can create a great site for you which both looks and functions to the highest standards. Not only will we do this, but we will also only charge a fraction of the amount that you might expect to pay. Our prices for the quality of workmanship are hugely competitive.

Do you require a professional web designer to create a quality professional web design for your site? or are you looking for your site to be updated? If so you have come to the right place. Take a look through our site to see what we can do for you.

Website Design Company based in Northumberland.

Testimonials

Lev Cribb - Marketing Consultant & Managing Director at INBND Growth Marketing Consultancy

I love it when people exceed my expectations, especially in terms of turn-around times, skill-set and by being proactive. These are three of many reasons why I love working with Stuart. He is reliable and my first choice when it comes to HMTL design and webcasting management capabilities and where I have presented Stuart with […]

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Krissy Rerucha, The Lewin Group

Thank you for stepping into the role of Webcast Manager for the last two days of the Lewin CCTP Learning Session 3 last week. We really appreciated the seamless transition between Martyn and yourself. I had been worried that we would have to spend time onboarding you with the logistics for each session, however you […]

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Howard Greenland - Sash Window Revival

A Huge thank you to Stuart Perkins and team for my great new website and the continued support. Marketing Solutions created a brilliant website for my partners business so it made perfect sense to use them revamping my image with a new site. I found the pricing very fair, the communication excellent and the patience which […]

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Contact Details

01670 708 200


Test Ring Me

Marketing Solutions
17 Saxilby Close
St Nicholas Manor
Cramlington
NE23 1AZ

hello@marketingsolutions-uk.com

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