Marketing Solutions

is a UK company specialising in Website Design

This is surely not a detailed website strategy, but here are three great suggestions that will set a great foundation for the growth of your website .

Step One – Build a Set of Keywords Focused on Benefits Your Visitors Want

Assume your visitors do not care about you, your company, your snazzy looking website, or how good your products and services are. The one thing they care about is what’s in it for them. Does your website speak about t the benefits they will get if they choose to hire you ? If it does, great, but you can still do better . You need to speak the same language that visitors to your website use . No, I don’t mean Spanish, French , or English—I mean communicate with the terms that your potential customers use when they are hunting for answers to their problems. Refrain from using industry terms , most people won’t know what you are talking about , and that can lead to a frustrated user. The frustrated user's favorite browser button is the "back" button, which is definitely not the click that we are after .

Sit down, take your time and put on your customer hat and compile a list of keyword phrases that they might use to search for solutions to their problems.

Step Two – Check the Search Activity of Your Keywords

The great thing about the online space is that almost everything is measurable, including the amount of times someone searches using the keywords you selected .

For example, we were working with an business who were happy the high rank they received for a particular keyword .  We did some research and found they were indeed ranking number 3 on Google for that phrase .

We kept digging and discovered that although they ranked highly for that particular keyword, it was only searched for 72 times each month (on average) . We also found out they ranked 18 on Google for the plural version of that same keyword, and the plural version of the keyword had a search volume of more than 12,000 times each month .

It’s incredible that simply using the plural form of the keyword can make such a huge difference.  The great thing is everyone has access to the same information--and it comes with no cost ! Do a search for for the Google Keyword Tool, and you will find a very helpful tool that can give you some good general information in regards to the search activity of your chosen keywords.

Step Three – Determine Your Customers Intent to Buy Based on The Keywords They Use

Just because you find your keywords are searched for frequently each month doesn’t mean they are the most important to target .  There is a tool that will give you general information about how likely a user is to purchase based on the phrases they are using.

The MSN Commercial Intent tool is a neat little device that can give you an idea if keyword terms are more likely to end up as conversions (sales). You should have built a solid list of relevant keywords, now enter them in the commercial intent tool, and it will give you a percentage that measures how likely that person is to buy something when they use a specific keyword term.

Optimizing a website just to driving traffic , is an exercise in frustration . You can build tons of traffic to a website, but really , the desired outcome of your web marketing is not only to gain an increase in visits to your site —the main focus should be getting targeted customers to your site who are ready to order your product and/or services.

Conclusion

If you invest the time and effort required to think like your customers, understand what they are looking for,  and recognize when they are looking to make a buying decision , then you can use this data to give them exactly what they are looking for .

Services we offer

Website Hosting

Standard Hosting Package

£4.17
monthly (+vat)
 Domains - 1
 Disk Storage 3 GB
MySQL - 5 Databases
Bandwidth - 2048mb
Email Accounts - Unlimited
Control Panel - cPanel
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Advanced Hosting Package

£5
monthly + (vat)
Domains - 4
Disk Storage 4 GB
MySQL - 10 Databases
Bandwidth - 4096mb
Email Accounts - Unlimited
Control Panel - cPanel
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Business Hosting Package

£6.67
monthly (+vat)
Domains - 8
Disk Storage 8 GB
MySQL - 20 Databases
Bandwidth - 8192mb
Email Accounts - Unlimited
Control Panel - cPanel
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We consistently deliver results through evolving marketing techniques, new developments and accredited partners.

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We are a UK Company specialising in website design

We will build you a website tailored to your specific requirements, some clients start from a scribble on a note pad and we help them and you maintain and develop the site as it grows and changes over time.

As everyone knows, design is very subjective and what one person may like, another might hate. Our designers and programmers are vastly experienced in all aspects of website design and development and we have hundreds of satisfied clients to prove it!
We are an honest company that strongly believes that we can create a great site for you which both looks and functions to the highest standards. Not only will we do this, but we will also only charge a fraction of the amount that you might expect to pay. Our prices for the quality of workmanship are hugely competitive.

Do you require a professional web designer to create a quality professional web design for your site? or are you looking for your site to be updated? If so you have come to the right place. Take a look through our site to see what we can do for you.

Website Design Company based in Northumberland.

Testimonials

Lev Cribb - Marketing Consultant & Managing Director at INBND Growth Marketing Consultancy

I love it when people exceed my expectations, especially in terms of turn-around times, skill-set and by being proactive. These are three of many reasons why I love working with Stuart. He is reliable and my first choice when it comes to HMTL design and webcasting management capabilities and where I have presented Stuart with […]

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Krissy Rerucha, The Lewin Group

Thank you for stepping into the role of Webcast Manager for the last two days of the Lewin CCTP Learning Session 3 last week. We really appreciated the seamless transition between Martyn and yourself. I had been worried that we would have to spend time onboarding you with the logistics for each session, however you […]

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Howard Greenland - Sash Window Revival

A Huge thank you to Stuart Perkins and team for my great new website and the continued support. Marketing Solutions created a brilliant website for my partners business so it made perfect sense to use them revamping my image with a new site. I found the pricing very fair, the communication excellent and the patience which […]

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Contact Details

01670 708 200


Test Ring Me

Marketing Solutions
17 Saxilby Close
St Nicholas Manor
Cramlington
NE23 1AZ

hello@marketingsolutions-uk.com

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