When you are setting up an online shop the most important consideration is converting your visitors into sales so never underestimate the impact of your website design; it is one of the most fundamental aspects of your online store.
You must realize and accept that what your customers will find appealing may not necessarily match your own taste. It is rather like opening a bricks and mortar shop; if you were to decorate a high street shop in heavy primary colours or hung lots of wind chimes everywhere you would probably drive away the more conservative buyers. So it is with a website. For not only is the overall look of the site important there are also many structural guidelines that should be taken into consideration (more…)