When visitors arrive at your e-commerce website this is of course good news but it is not such good news if they leave again without spending any money. It is therefore vital to turn these clicks into firm sales. No one would deny that for any ecommerce site, creating traffic is really important but if you are not significantly turning these clicks into sales, then it this could be a huge problem for your online business.
If this is the case with your business you need to set about improving your e-commerce site right now. Every visitor that leaves without spending is going to probably buy from a competitor’s site. So how can you fix this problem and start seeing a better cash flow? (more…)