Obviously, if your website isn't getting any traffic, you're not generating any sales. There are many things you can test on your site to help you increase sales. From your layout of your site to the copy and design, there are limitless combinations of changes that may improve your visitor – to – sale conversion rate.
One of the very best ways to create instant traffic to your site is through pay- per- click (PPC) search engine advertising. Some of the ways you can do this is through Google Adwords, Yahoo! Search Marketing Solutions and MSN adCenter.It has been shown in some studies that advertisers are receiving the highest return- on- investment from PPC when compared to other forms of advertising. (more…)