Anyone with an income that is totally dependent on online sales has every right to start panicking if those sales suddenly dip, even by a marginal amount. An almost complete stop in sales can be very alarming indeed, especially if you can think of no good reason that might account for this scenario.
Hopefully you haven’t ever experienced this situation, but if you have you will know that devastating feeling when, for no apparent reason, orders suddenly stop arriving in your inbox or even slow down in a mild way. The negative effects of this inexplicable drop in income, especially if you had been sailing along in an upward fashion, can be very disturbing and will often cause loss of sleep or even worse a loss of confidence in your business. You will probably ask yourself over and over again the question what is happening and what should I do? (more…)