Marketing Solutions

is a UK company specialising in Website Design

Let’s face it there is so much online advice out there on how to build a successful moneymaking ecommerce site that you would be excused for being totally confused. This is because much of the advice given is conflicting and at times just plain inaccurate. While some of the advice is helpful and indeed useful, much of it is also a myth. It should be easy to disregard the bad advice but unfortunately the sheer volume of available online ‘tips’ simply encourages bad practice during ecommerce development.

It is time to dispel some of those myths that are floating round the internet to ensure that your online store has the best possible chance of being up there with the same chance as the big names in retail.

One of the most common ecommerce myths is that you can never provide your buyers with too much information. This may surprise you but you can easily overwhelm potential customers with an information overload. Filling up your product pages with too many choices and lots of boring unnecessary information only causes confusion and dampens the customer’s enthusiasm.

Of course buying decisions rely on a certain amount of relevant information gathering; therefore you could be forgiven for assuming that the more information you provide potential customers the more you tempt people to buy. However the fact is too much information is overwhelming and can prevent buying decisions from being made. You need to encourage visitors to your site to part with their money by simply providing them with precise basic product information.

If you really feel the need to offer technical specifications for your products present them as separate downloadable documents or better still put a product information video on your site so that customers can watch it if they are seeking more detail or explanation.

Many online store owners are convinced that by displaying a security badge on their site they will automatically inspire confidence. This isn’t strictly true, for while the security of online shopping has been the subject of a lot of criticism of late and many would-be customers are still wary of engaging with ecommerce simply adding a badge to your homepage or checkout pages does nothing to allay the fear of that people have of shopping on the internet. You will need to convince potential customers that your site is trustworthy and secure through effective written content; a badge just isn’t enough.

Avoid cross-selling at every single opportunity for while it may work well in bricks and mortar shops, but it doesn't translate that well online. It’s OK to do a minor amount of cross selling but on the whole focused niche sites seem to do better than sites that bombard customers with too many extra choices and additional products. When they are in the process of buying this practice is off-putting and will simply encourage them to go elsewhere.

In a bid to copy the likes of Amazon many online retailers attempt to introduce cross-selling at every stage of a user interaction including checkout processes, even trying to cross-sell products which are completely unrelated. It just doesn’t work for the small store owner. Checkout procedures need to be fast, focused and efficient so keep all cross-selling away from the checkout.

The final myth is that ecommerce is easy and anyone who can work a computer can make a fortune. Regrettably it's not that simple. Certainly setting up an online store can be easy, especially with reliable software like Zen Cart but that is only the beginning. Successful ecommerce is a long term process which incorporates all the elements which are found in bricks and mortar businesses including great products, first class customer service, good communication, on and off line, and most important of all highly targeted and cost effective marketing strategies.

Services we offer

Website Hosting

Standard Hosting Package

£4.17
monthly (+vat)
 Domains - 1
 Disk Storage 3 GB
MySQL - 5 Databases
Bandwidth - 2048mb
Email Accounts - Unlimited
Control Panel - cPanel
SELECT

Advanced Hosting Package

£5
monthly + (vat)
Domains - 4
Disk Storage 4 GB
MySQL - 10 Databases
Bandwidth - 4096mb
Email Accounts - Unlimited
Control Panel - cPanel
SELECT

Business Hosting Package

£6.67
monthly (+vat)
Domains - 8
Disk Storage 8 GB
MySQL - 20 Databases
Bandwidth - 8192mb
Email Accounts - Unlimited
Control Panel - cPanel
SELECT

We consistently deliver results through evolving marketing techniques, new developments and accredited partners.

microsoft
sagepay approved partner
Google AdWords
Bing Ads
Zen Cart Shopping Cart
We are a UK Company specialising in website design

We will build you a website tailored to your specific requirements, some clients start from a scribble on a note pad and we help them and you maintain and develop the site as it grows and changes over time.

As everyone knows, design is very subjective and what one person may like, another might hate. Our designers and programmers are vastly experienced in all aspects of website design and development and we have hundreds of satisfied clients to prove it!
We are an honest company that strongly believes that we can create a great site for you which both looks and functions to the highest standards. Not only will we do this, but we will also only charge a fraction of the amount that you might expect to pay. Our prices for the quality of workmanship are hugely competitive.

Do you require a professional web designer to create a quality professional web design for your site? or are you looking for your site to be updated? If so you have come to the right place. Take a look through our site to see what we can do for you.

Website Design Company based in Northumberland.

Testimonials

Lev Cribb - Marketing Consultant & Managing Director at INBND Growth Marketing Consultancy

I love it when people exceed my expectations, especially in terms of turn-around times, skill-set and by being proactive. These are three of many reasons why I love working with Stuart. He is reliable and my first choice when it comes to HMTL design and webcasting management capabilities and where I have presented Stuart with […]

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Krissy Rerucha, The Lewin Group

Thank you for stepping into the role of Webcast Manager for the last two days of the Lewin CCTP Learning Session 3 last week. We really appreciated the seamless transition between Martyn and yourself. I had been worried that we would have to spend time onboarding you with the logistics for each session, however you […]

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Howard Greenland - Sash Window Revival

A Huge thank you to Stuart Perkins and team for my great new website and the continued support. Marketing Solutions created a brilliant website for my partners business so it made perfect sense to use them revamping my image with a new site. I found the pricing very fair, the communication excellent and the patience which […]

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Contact Details

01670 708 200


Test Ring Me

Marketing Solutions
17 Saxilby Close
St Nicholas Manor
Cramlington
NE23 1AZ

hello@marketingsolutions-uk.com

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