Obviously, if your website isn't getting any traffic, you're not generating any sales. There are many things you can test on your site to help you increase sales. From your layout of your site to the copy and design, there are limitless combinations of changes that may improve your visitor – to – sale conversion rate.
One of the very best ways to create instant traffic to your site is through pay- per- click (PPC) search engine advertising. Some of the ways you can do this is through Google Adwords, Yahoo! Search Marketing Solutions and MSN adCenter.It has been shown in some studies that advertisers are receiving the highest return- on- investment from PPC when compared to other forms of advertising.
Another way of attracting more traffic to your site is through search engine optimisation (SEO). If your site cannot be found by search engines you miss out on the incredible opportunities available. In addition to making content available to search engines, SEO can also help boost rankings so that content will be placed where searchers will more readily see it. SEO will help to optimise keywords to attract visitors to your site.
One other way to build you search engine rankings and traffic is by using the most powerful SEO tactic today-blogging. Having a blog allows you to use the powerful ‘Blog and Ping’ method of getting keyword optimised back links to your website.
Of course you should give your visitors a good reason to come to your site. One tried and tested method is to offer something for free, this could just be by offering valuable information. By taking the time to provide up- to- date information about your industry, keeping your content fresh and engaging, you will find people returning again and again to your site, each time increasing the chances of them doing business with you.
Before you roll out your traffic campaign you should test a few elements of your site, the four critical aspects to test are:
Sales copy - especially your headline, must really grabs your reader’s attention straight away.
Order process - make sure it is easy for your customers to place an order.
Opt –in offer - to make sure you are successfully capturing your visitors contact information
The navigation of your site - figure out how many clicks it takes to buy your product. Ideally it should be less then 3 clicks.
Getting lots of traffic to your site is great, but if you aren't collecting the contact information, the names and e-mail addresses of visitors, you're wasting every single click. If visitors leave your site without buying your product, there's a good chance they won't ever be back--and you'll have absolutely no way of following up with them.
Here at Zen Cart Website Design, we understand the importance of attracting visitors to your site and we will work with you to get the right keywords to help your SEO. We also help with the critical testing points to make your website get that traffic.