Marketing Solutions

is a UK company specialising in Website Design

Online retailing not only has immense potential to produce more or less instant wealth for those who are prepared to work hard the good news is that this potential has recently put on a huge growth spurt. Recent retail statistics prove that more and more people are now choosing to shop online rather than climb in a car and brave crowded roads and shopping centres. Ecommerce has not only come of age it has stepped into the economic driving seat.

For both new and old retail ventures the key to financial success is always now and always going to be, about mastering the art of rising above the virtual world competition. Retailers from all walks of life will have to constantly devise innovative ways that enhance the consumers' shopping experience, and be seen to give added value for them in various ways.

Given that you have a good web designer and access to sound ecommerce software such as Zen Cart, setting up an online store is the easy part, the trick to astounding success is in startling innovation. This needs to be done in such a way that it would leave your competitors way behind and guarantee you hefty profits from your ecommerce system. The mantra of today's online retailing is quite simply innovate like mad to retain your existing customers and gather more.

If the current figures are to be believed and there is no reason to think otherwise, the importance of the internet and it revenue spinning power is primarily driven by a robust growth of the online retailing industry. In spite of the economic downturn 2010 has already show a huge increase in the number of buyers buying various products online, especially on cyber Monday alone when online revenue crossed the 1 billion threshold.

There is no doubt that the key to success in online retailing for now and well into the foreseeable future is in adopting innovative approaches to capture consumer attention and then retain it. This in a nutshell is all about expanding the products you offer while bringing in more and more obvious benefits for your customers. The level of innovation employed will no doubt vary from retailer to retailer but there are a few strategies that can be applied universally, irrespective of the kind of product on offer.

For example a DIY website selling wallpaper, fabrics and paint could provided an online design section where the consumers can mix and match various fabric and wallpaper designs with paint colours  to check if the end-result will suit the look they are trying to achieve.

One of the most effective ways to ensure successful online retailing is by incorporating high quality videos in their websites showing the use and detail of popular products. This adds to the perceived value of a product as it means the customer can get one step nearer to the look and feel of an item without actually seeing it in the flesh. This works extremely well with certain retail sectors such as garden machinery, where a positive demonstration of a machine’s capabilities is both reassuring and inspiring.

If approached properly and not in a half-hearted fashion social media front is another medium that most savvy store owners are exploiting these days. If you look at any social media page of a top online retailer, whether it be Facebook or Twitter you can learn from it by observing just how creatively they have used their fan-base or followers' database to strengthen their presence on the web.

One word of warning here though – if, for instance, you can’t keep up regular, relative and inspiring tweets on Twitter and set out to find followers don’t even start. There is nothing more amateur looking that a half started then abandoned account.

While you don’t want to preach customer education is a good route to follow. A lot of forward thinking ecommerce stores now offer their customers useful information about the product in general and other related details. Many of these are sophisticated in-depth technical details or specifications that no brick-and-mortar retailer can or feels inclined to give.

Tactful educational angle is a respected way of bolstering faith in your site and there by getting more customers. In addition people are constantly surfing the web for answers to problems. If you can provide solutions you are in a win, win situation. Not only do you look like the nice guy, the chances are that the visitor in search of information will then hang around to do some shopping.

So you see, continuous innovation is the best option to improve and expand your ecommerce business and, even more important, it is the key to retaining your existing customers. Unlike taking a trip to the corner shop where over the course of time a natural rapport builds up between shop keeper and shoppers visitors to are total strangers to you as you are to them therefore the onus is on you to win them over by wooing them through innovative ideas so that they remain loyal forever.

Services we offer

Website Hosting

Standard Hosting Package

£4.17
monthly (+vat)
 Domains - 1
 Disk Storage 3 GB
MySQL - 5 Databases
Bandwidth - 2048mb
Email Accounts - Unlimited
Control Panel - cPanel
SELECT

Advanced Hosting Package

£5
monthly + (vat)
Domains - 4
Disk Storage 4 GB
MySQL - 10 Databases
Bandwidth - 4096mb
Email Accounts - Unlimited
Control Panel - cPanel
SELECT

Business Hosting Package

£6.67
monthly (+vat)
Domains - 8
Disk Storage 8 GB
MySQL - 20 Databases
Bandwidth - 8192mb
Email Accounts - Unlimited
Control Panel - cPanel
SELECT

We consistently deliver results through evolving marketing techniques, new developments and accredited partners.

microsoft
sagepay approved partner
Google AdWords
Bing Ads
Zen Cart Shopping Cart
We are a UK Company specialising in website design

We will build you a website tailored to your specific requirements, some clients start from a scribble on a note pad and we help them and you maintain and develop the site as it grows and changes over time.

As everyone knows, design is very subjective and what one person may like, another might hate. Our designers and programmers are vastly experienced in all aspects of website design and development and we have hundreds of satisfied clients to prove it!
We are an honest company that strongly believes that we can create a great site for you which both looks and functions to the highest standards. Not only will we do this, but we will also only charge a fraction of the amount that you might expect to pay. Our prices for the quality of workmanship are hugely competitive.

Do you require a professional web designer to create a quality professional web design for your site? or are you looking for your site to be updated? If so you have come to the right place. Take a look through our site to see what we can do for you.

Website Design Company based in Northumberland.

Testimonials

Lev Cribb - Marketing Consultant & Managing Director at INBND Growth Marketing Consultancy

I love it when people exceed my expectations, especially in terms of turn-around times, skill-set and by being proactive. These are three of many reasons why I love working with Stuart. He is reliable and my first choice when it comes to HMTL design and webcasting management capabilities and where I have presented Stuart with […]

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Krissy Rerucha, The Lewin Group

Thank you for stepping into the role of Webcast Manager for the last two days of the Lewin CCTP Learning Session 3 last week. We really appreciated the seamless transition between Martyn and yourself. I had been worried that we would have to spend time onboarding you with the logistics for each session, however you […]

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Howard Greenland - Sash Window Revival

A Huge thank you to Stuart Perkins and team for my great new website and the continued support. Marketing Solutions created a brilliant website for my partners business so it made perfect sense to use them revamping my image with a new site. I found the pricing very fair, the communication excellent and the patience which […]

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Contact Details

01670 708 200


Test Ring Me

Marketing Solutions
17 Saxilby Close
St Nicholas Manor
Cramlington
NE23 1AZ

hello@marketingsolutions-uk.com

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